In the past two to a few years, the quest for profitability became more essential than market share. OEMs aren’t only discontinuing specific models – principally sedans – however, they’ve also have lowered fleet sales to conventional automobile rental firms as a result of these generate a lot lower margins than vehicles sold at retail prices. Therefore, OEMs aren’t keen to switch conventional fleet gross sales to automobile rental firms with sales to carsharing programs and negotiated leases to ridehailing companies. The intersection of the technology and transportation industries is drastically altering the mobility landscape.

This union has created totally new value streams and enterprise models, attracting the eye of shoppers and automotive corporations (OEMs) alike. Numerous new passenger transportation options, collectively referred to as innovative mobility companies (IMS), have emerged prior to now twenty years and some have seen important progress. IMS embrace carsharing, ridehailing, bikesharing, ridesharing, microtransit, and …