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“An entire phase may be sucked up by one or two fashions,” Brauer stated. Two a long time later, the Prius accounts for nearly half of electrical car sales so far.
The company was bought by General Motors in 1909 however had already made a reputation for themselves in selling luxurious vehicles by then. Believe it or not, the Cadillac brand would probably not have come to be if not for Henry Ford, founder of the Ford car brand.
Exacerbating the dynamic for incumbent automakers is that demand of EVs may not be linear, significantly if gas costs spike or government incentives fall. And the extra money companies like Daimler AG and Volkswagen pour into electric automobiles, the greater the urgency there will be to promote them and the faster the economics shift in direction of profit.
This reduced demand would in flip reduce …